Bodacious Wines
Boldly Filling the New Product Pipeline
Having created a string of successful brands for our long-term client Arterra Wines Canada (formerly Constellation Brands), we were challenged in 2012 to create some “big ideas for the future.”
“The Brand Must Jump Off the Shelf”
Our mandate was to create a brand that appealed to casual wine drinkers’ love for an intense, fruit-forward taste profile. We established the “bold” positioning of the wine, reflected in the eye-catching illustrations and memorable name.
