Botanica

Revitalizing Health

The natural products category is one we love and so we were thrilled to help Botanica revitalize its brand.

Located in Vancouver, Botanica creates quality herbal, whole food and supplement products. After a decade in the market, Botanica wanted to grow its Canadian market share and expand into the US.

Brand Refresh

Artisans of Great Nutrition

With a switched-on company President and great marketing folks, it was a delight to strategize with the Botanica team on how to best build an emotionally-engaging lifestyle brand within an increasingly crowded health and wellness category.

Potential for Growth

After understanding the company’s revitalization goals and clarifying what made them unique, we engaged in a re-brand process, designing a full packaging system and a visual roadmap.

Our careful listening, attention to detail and art direction of photography resulted in elevating the brand on shelf and massively departing from their former clinical look.