Basd
A Plant-Based, “No BS” Venture
Fresh off a massively successful ride with Vega Nutritional Foods, former VP and General Manager Phil Lebeau came to Dossier with a new venture of his own.
Beginning with an organic, coffee-based body scrub, Phil’s vision was to launch a premium line of body products that would have strong appeal as a high-velocity consumer brand.
basd is Born
Tapping into his passion for creating brands with strong culture and purpose, we collaborated with Phil to help launch basd: a premium line of organic and cruelty-free body care products.
Dossier was able to synthesize our vision and bring it to life through impeccable design.
Phil Lebeau, basd Co-Founder
It’s Good to Be Nakd
We refined the brand’s proposition, crafted its messaging and designed a playfully-sophisticated brand identity and packaging system.
The brand ethos is a “no-BS” nothing-to-hide attitude. It’s summarized in the cheeky tagline we developed. “Good to Be Nakd” empowers people to be confident in their own skin.
Versatile Visual Expression
We developed a bold visual identity to express the brand’s confident character, creating assets with striking, dynamic patterns across a range of packaging forms.
Cultivating a Plant-Based Following
Still in start-up phase, basd is building steady momentum. We expect nothing but another terrific success from Phil and co-founder Ashley Meston.
